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Rockstar has landed a distribution deal with PepsiCo. The No. 3 energy drink was formerly a partner with Coca-Cola, however that deal dissolved once the cola giant came to terms with Monster Energy on October.
Rockstar will be distributed by Pepsi Bottling Group, PepsiAmericas and Pepsi Bottling Ventures, as well as independent Pepsi bottlers under the terms of a multiyear deal.
The independent brand will retain its marketing, manufacturing and research & development accountabilities.
“Rockstar is a major milestone in our bid to become the undisputed category leader in energy drinks,” said Hugh Johnston, president of Pepsi-Cola North America Beverages, in a statement.
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