Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The changes keep coming fast and furious at PepsiCo. Just weeks after dismissing BBDO, New York, from its flagship soft drink brand in the U.S., the company has named Jill Beraud to the newly created position of worldwide CMO.
Beraud, 48, who reports directly to CEO Indra Nooyi, spent 13 years at Limited Brands. Most recently, she was CMO of Victoria’s Secret. She starts at Pepsi tomorrow.
Beraud will have the hefty responsibility of developing marketing strategies for PepsiCo’s $39 billion portfolio of Frito-Lay, Pepsi-Cola beverages and Quaker products.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in