Pepsi Ramps Up FCB Battle

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The transition of PepsiCo business out of Foote, Cone & Belding and Coca-Cola work in couldn’t be going better.

For the lawyers.

Pepsi’s September decision to dump FCB for Omnicom, and Coke’s subsequent move of several brands to the agency, has now prompted three law suits from Pepsi that raise numerous questions about conflicts, contracts and confidentiality.

FCB, faced with two lawsuits aimed at limiting its abil ity to work for Coke, claimed partial victory late last week despite a judge’s ruling in Pepsi’s favor.





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