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SAN FRANCISCO-The agency that wins Pepsi-Cola’s overseas non-cola business currently in review could also be in line for a significant new product assignment. Pepsi has asked the contenders to develop a speculative launch campaign for a new lemon-lime soft drink for the U.S., code-named “Storm,” sources said.
Agencies vying for the estimated $25-30 million account are: Goodby, Silverstein & Partners in San Francisco, J. Walter Thompson in New York and Pepsi’s lead global agency, BBDO [Adweek, Aug.
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