Pepsi Marketing Vet Joins GM

Christopher J. Fra-leigh’s experience in field marketing will be key in his new role as executive director of corporate marketing and advertising at General Motors, a representative for the automaker said.

Fraleigh, known as “CJ,” joins the Detroit automaker from the Pepsi-Cola Co.’s Purchase, N.Y., headquarters, where he was vice president of marketing-colas, responsible for all marketing, advertising, and business activities for Pepsi’s trademark brands.

Fraleigh, whose position is new, reports to John Middlebrook, GM vice president and general manager, vehicle brand marketing and corporate advertising.

Fraleigh is expected to lead GM’s continuing efforts to integrate its national marketing with regional and local dealer-oriented efforts, said GM representative Peg Holmes. Middlebrook cited his field marketing experience in announcing Fraleigh’s appointment.

Judy Hu, director of advertising resources management, and Michael Browner, executive director, media and marketing operations for GM, will both report into Fraleigh, she said.

Middlebrook took over as GM’s top marketer last spring following the retirement of Phil Guarascio.

Fraleigh joined Pepsi-Cola in 1989 as assistant marketing manager and served in several positions, including new products manager, senior marketing manager, director and senior director. He has experience in both established brands and new products, working with field and home office staffs, as well as retailers.