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Pepsi Next is releasing a Super Bowl campaign video this morning and pushing it with YouTube and BuzzFeed ads to create buzz during a day when big-game chatter could seem like a wall of noise. The 1-minute, 15-second video, dubbed "Vending Machine," is the latest item from the beverage brand's ongoing partnership with digital comedy player Funny or Die.
It's been a week of Super Bowl build-up for Pepsi Next, which debuted in March 2012 as a mid-calorie, low-sugar alternative to Pepsi and Diet Pepsi, as well as rivals Coke and Diet Coke.
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