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Pepsi is putting a familiar twist on its core brands. “Pepsi Lemon NFL Kickoff” colas will hit shelves on Aug. 11. The limited-time-only, lemon-flavored soda will be available in both diet and regular until November. A Pepsi rep confirmed the details of the pending launch.
Pepsi is no stranger to lemon-flavored cola. Its Pepsi Twist colas debuted in 2000 and were discontinued two years ago. PepsiCo, as well as Coca-Cola, have shied away from full-time line extensions in favor of a less risky in-and-out strategy.
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