Pepsi Gives Hulu a Blast from the Past

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In a sign of Hulu’s growing clout for building brands, Pepsi has crafted retro-themed spots to run with Hulu’s selection of shows from the 1970s and ’80s.
 
The 15-second ads promote “Pepsi Throwback,” a beverage launched in April to tap into the nostalgia market. It features packaging reminiscent of ’70s designs — and uses real sugar like the soft-drink recipe did 40 years ago.

Pepsi is running the commercials, beginning today, with vintage fare on Hulu like Hill Street Blues, Battlestar Galactica and The Mary Tyler Moore Show.

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