Pepsi, Frito-Lay Plan Joint Ads

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NEW YORK – Pepsi-Cola and Frito-Lay are planning to combine their brand equity in new ads touting three consecutive joint promotions, starting with a “Halloween House Party” and leading up to Super Bowl XXXIII.
The combined initiative gained momentum following last week’s consolidation of Frito-Lay’s creative chores at lead Pepsi agency BBDO from DDB Needham, sources said. New ads, featuring both Pepsi and Frito-Lay products, are said to be on tap for the promotions. BBDO last week also picked up an additional $175 million in media duties for the beverage and snack divisions.



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