Pepsi And Yahoo! Launch Online Promo

Pepsistuff.com, an integrated promotional program for Pepsi, relaunched on Monday. The online and offline program allows consumers to earn points redeemable for music downloads, online gaming subscriptions, product discounts and other digital rewards.

The Dallas outpost of Tribal DDB developed 200 of the “digital rewards” for the program, which included branded interactive games, digital toys, screensavers desktop images and animated shorts.

The site, located at www.pepsistuff.com, will be managed and maintained by Yahoo!

Pepsi and Yahoo! have also partnered with Sony Music, Universal Music Group, Electronic Arts, Sam Goody, Sony Pictures Entertainment and Vans, among other brands, to provide “reward” products.