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The four finalists in PeopleSoft’s $30 million review are being asked to participate in a three-day conference that will focus on the tech firm’s corporate culture.
“They can learn everything there is to know about PeopleSoft,” said client representative Steve Swasey.
Kirshenbaum Bond & Partners West, San Francisco, has had the account since April 1999 and is defending it. The other finalists are Arnold and Goodby, Silverstein & Partners, both in San Francisco, and BBDO in New York, Swasey said.
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