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The ability of People’s Bank to make financial services convenient is the theme of a breaking campaign from North Castle Partners.
The Stamford, Conn., agency’s efforts include TV and radio spots, print ads and billboards using the line, “People have needs, People’s has solutions.”
The campaign will run for the remainder of the year. Spending is $6-8 million.
Ads emphasize the bank’s commitment to a variety of financial services—including college and retirement planning, IRA rollovers and asset management—in numerous locations and online.
One 30-second TV spot in a series of three features a mother buttoning up her baby’s clothing while a voiceover says, “You have tuition to think about.
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