Pentax Shooting For New Agency

ENGLEWOOD, COLO. – Pentax Corp. based here is in the final round of discussions to name a new agency for its consumer camera business, estimated at $4-6 million. Sources said last week that five undisclosed agencies based in Denver, San Francisco and Minneapolis are in contention for the account. Incumbent is Merlin Advertising/Tucson, Ariz.
Copyright Adweek L.P. (1993)