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Jiffy Lube Ties Help Grease Shift to Smith
CHICAGO–Penske Auto Centers has moved its $8 million national media buying account to Smith Advertising in Westwood, Kan., from Campbell Mithun Esty in Minneapolis.
A CME representative confirmed the shift, adding that the agency continues to handle creative duties for Penske. However, she said, it is “conceivable” that Penske could assign creative project work to other agencies.
Smith Advertising president Bill Smith referred inquiries to the client. Officials at Penske declined comment.
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