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“Factory clean.” That’s the theme of a campaign for Pennzoil Ultra, a new motor oil that promises to keep car engines in a similar condition to when they left the factory.
Pennzoil is hoping the message will resonate with car enthusiasts or those who simply want to keep their engines in good shape. “‘Clean’ is the core requirement for motor oil and the holy grail for car enthusiasts. The campaign grew out of the brand’s vision for the product,” said George Levy, svp/creative director at Doner, Pennzoil’s lead agency and the campaign’s creator.
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