Pending Deals Put Cable Net on Hold

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CHICAGO Today’s launch of the new digital TV cable network Brief Original Broadcasts has been delayed as executives ponder more advertising sponsorships and possible ownership deals.

BOB was formed last summer as a forum for brief independent films. Anheuser-Busch in July 2002 signed a multiyear deal to be the official alcoholic-beverage sponsor of the network. DDB Chicago created an eight-minute short called Best Man to be aired on the network as part of Budweiser’s “True” campaign.

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