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NEW YORK-Leonard Pearlstein, founder/managing partner of The Pearlstein Group in Los Angeles, has been named co-chairman and chief executive of Team One Advertising in El Segundo, Calif., Adweek has learned.
The move will pair Pearlstein with co-chairman Tom Cordner as heads of the creatively focused $250 million shop, effective Nov. 1. For Pearlstein, the former U.S. president of Lord, Dentsu & Partners and co-founder and chief executive of keye/donna/pearlstein in Los Angeles, the move is a return to the luxury car business.
Pearlstein led LDP’s winning pitch for Mazda’s Amati luxury division in 1992, a project that was later shelved.
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