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Long Island The First Step For Online Grocer
CHICAGO–Peapod is taking on the Big Apple.
The Internet supermarket and its agencies are preparing for the service to begin operations in Long Island during the fourth quarter, with subsequent expansion to northern New Jersey, Manhattan and New York’s Westchester County envisioned for 1999.
“Our marketing strategy has been to be where our customers are, so it has been a mix of radio, direct, print and point-of-sale [at supermarket partners],” said Tim Dorgan, executive vice president for Skokie, Ill.-based
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