Peace PSAs Debut at Tribeca Film Fest

SAN FRANCISCO A worldwide chorus of children singing John Lennon’s “Imagine” is featured in a music video and series of public service announcements created by Collaborate for a global Amnesty International campaign.

The tagline on the video and PSAs is a child’s voice, saying: “Imagine if there were human rights for everyone.”

The video will be unveiled Sunday at the Tribeca Film Festival in New York, with an introduction by Lennon’swidow, Yoko Ono..

“I’m just enthralled by it,” Ono said in a statement. “By bringing this ‘Imagine’ campaign all over the world, and by asking children of different countries to sing the song, it’s a way of getting children and adults to come together. It will mean so much to today’s world for children to sing this song to us.”

The video and PSAs, directed by Paul Dektor of Dektor Films, with music composed by Hans Zimmer and Stewart Levine, feature images of children around the world, all joining voices in the song. It concludes with children voicing their imaginings for peace.

The PSAs will begin airing in more than 25 countries at the end of May. The media spend, both paid and donated, is estimated at $6-8 million globally, with key media support provided by Clear Channel and Carat Worldwide.

Collaborate, based in San Francisco and Stockholm, Sweden, created the integrated two-year campaign, which also includes radio PSAs, print ads, outdoor advertising, viral online executions, educational materials and branded even