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ATLANTA BaylessCronin has won two creative assignments from PBS, the agency said.
The Omnicom Group shop in Atlanta faced off against an undisclosed Boston agency in a review to create new advertising for Frontline, the network’s signature public affairs program.
BaylessCronin will also handle an assignment for Flashpoint USA, a series of news and public affairs specials hosted by Bryant Gumbel and Gwen Ifill.
The challenge for 2003, according to agency creative director Devon Suter, is to make Frontline a habit with casual viewers.
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