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$80 Mil. Account Believed to Be the Largest Ever Brought to K.C.
CHICAGO–Barkley Evergreen & Partners’ $5 million Parade of Shoes business gave the agency a foot in the door to land sister company Payless ShoeSource’s $80 million account.
Payless last week moved advertising and promotions duties to the Kansas City, Mo., shop from Foote, Cone & Belding, Chicago, which had held the bulk of the Payless business for 18 years. BE&P takes over the account in February.
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