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Paul Kaza Associates has unveiled its first creative work for the Vermont Department of Employment & Training.
Thus far, the South Burlington, Vt., agency has crafted and begun airing a TV spot tagged, “The next step.” A second spot is expected to break in August.
The first commercial shows people working at various vocations. A voice-over says, “In the world of work, how do you gain experience and tap new talent? Where can you build excitement and transform your career? Who has the expertise to teach you how to seize opportunities?” The VO concludes: “If it has to do with work, from jump-starting your career, to staffing your business, the answer begins with three letters: D-E-T.”
The ad was aimed at Vermont employers and job seekers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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