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BOSTON Independent Gearon Hoffman this week breaks its first major effort for the Papa Gino’s pizzeria chain since adding the account in July.
The work from the Boston-based agency consists of a 12-week “It’s good” promotion featuring Adam Vinatieri, kicker for the New England Patriots, offering customers a large cheese pizza and small chicken tenders a “free kicker” of additional menu items. The chain’s “Pizza at its best” tagline remains in use on print executions.
Papa Gino’s split its ad account between independents Gearon Hoffman and Boathouse in Dedham, Mass.,
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