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DALLAS A Richards Group campaign for Patron Tequila includes a pair of spots in high definition and a Web site that allows visitors to post text, audio and video messages on issues introduced in the client’s print, broadcast, online and outdoor ads.
The concept of debating perfection is used throughout the campaign, which follows conversations about topical issues.
Print ads contain copy on one side of the page that reads: “Some perfection is debatable,” and on the other side, under an image of a Patron Tequila bottle, the copy states: “Some is not.”
Iterations
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