Patriots Star Watson in ‘MVP’ Effort

BOSTON Benjamin Watson is the latest local sports star to be featured in the “Leaders Act” campaign touting the Mentors in Violence Prevention (MVP) program from Northeastern University’s Center for the Study of Sport in Society.

The New England Patriots’ tight end will appear in print ads, transit posters and radio spots from Manasian Inc., an independent shop in Waltham, Mass. Manasian launched the campaign last year with Red Sox outfielder Gabe Kapler as its first spokesman.

The MVP program is a gender violence prevention and education effort—the first large-scale attempt to enlist high school, collegiate and professional athletes in mentoring roles to help prevent all forms of men’s violence against women.

“Benjamin Watson is completely committed to the issue of violence against women and donated a tremendous amount of his time in developing the campaign,” said agency president Jean Manasian. “We were really lucky to have him. Watson is, himself, a ‘graduate’ of the MVP program offered to all New England Patriots players.”

The shop, launched in 2004, is best known for online and offline marketing campaigns for various high-tech companies. Recent efforts include ads for Cedar Point Communications, Constant Contact and VistaPrint.