The Path From Madison Avenue to Corporate CEO

How Eric Hirshberg and others made the transition

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Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how to succeed running the place—home to time sucks like Call of Duty and Angry Birds—he learned in the top ranks of Madison Avenue.

“In my life in advertising, I got very used to the pressure that comes from having to choose the right creative ideas,” says Hirshberg, who spent 13 years at Deutsch LA, ultimately rising to co-CEO and chief creative officer.

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