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RocketScience Creative, the freelance creative group specializing in helping shops with new business pitches, has relaunched itself as a fledgling ad agency.
Three years ago, agency principal Patrick Peduto left his post as senior vice president and group creative director at D’Arcy Masius Benton & Bowles–where he helped develop the “BK Tee Vee” campaign–to work behind the scenes. During that time, he worked with a number of agencies on pitches and campaigns, including Saatchi & Saatchi Advertising’s successful bid for the Delta Air Lines ad account, Saatchi confirmed.
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