Passion is no ordinary word. In the case of this

Passion is no ordinary word. In the case of this year’s Media All-Stars, it’s a fundamental element. Take Laura Desmond, this year’s Media Executive of the Year, who turned MediaVest into a $5 billion powerhouse in less than two years. Describing how she transformed the shop into a full-service media agency, Desmond quotes another person known for passion in his line of work, hockey great Wayne Gretsky: “I skate to where the puck is going to be, not to where it’s been.”