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Quaker Ads to Tout Cholesterol Benefits
CHICAGO–Quaker Oats is adding a personal touch to its continuing efforts linking oat-based cereal consumption with lowered cholesterol.
Quaker later this week breaks one 30-second and six 15-second spots from Foote, Cone & Belding here promoting the results of what the company calls its “Smart Heart Challenge.” Under that program, 100 residents of Lafayette, Colo., were recruited to follow a 30-day diet that included a bowl of oatmeal each day.
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