Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Halloween is a holiday that used to belong to the little pumpkins among us, but has become an outlet for adults to express their biggest fears or fetishes. For my money, there’s nothing more terrifying than a Bernie Madoff mask. But should you want some help in thinking outside the Bernie getup, Zimmerman has come up with a Facebook app as part of a Halloween push for Party City.
The site shows a steamy witch’s cauldron and gives users a choice of two routes to costume-finding: the “Analyze Me” button, which pulls info from your Facebook page and makes its own assessment, and “Answer Questions,” which ponders, among other things, your age, what kind of shoes you prefer and whether you would read your best friend’s diary.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in