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Unsettling images of potential side effects and a methamphetamine “lab” aim to convey the facts about meth in two spots bowing this month for The Partnership for a Drug-Free America.
One of the 30-second commercials, by R&R Partners in Las Vegas, shows a woman compulsively plucking her eyebrow hairs. The other spot, created by the independent team of Michele Civetta, a Los Angeles-based director with HKM Productions, and Paul Opperman, a creative director at Amster Yard, depicts the grim reality of what a meth lab looks like—from the drain cleaner and nail-polish remover to a scary-looking manufacturer in a dimly lit room.
The pro bono ads were sent out to network and cable stations nationwide late last month.
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