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Partners & Simons’ audacity helped the shop land an ad assignment for The New York Times Web site.
When executives at the Boston agency saw an ad for the site that they believed was well below the standard of the revered newspaper, “We said, ‘This ad does not deserve to have a New York Times logo on it,'” recounted account director Tony Cotrupi last week.
Cotrupi and agency principal Tom Simons then contacted the client and proposed new ads for the Web site.
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