Partners to Promote the 'Art' of E-Commerce

Partners & Simons has launched the first advertising for the Art Technology Group, a fast-growing e-commerce software and services provider.
Spending will be $5-10 million.
Partners’ first print effort is running through April in major newspapers nationwide and in The Industry Standard. Ads target senior-level executives and tout the Cambridge, Mass., company’s relationships with more than 30 top firms. “We power today’s e-commerce leaders,” is the tagline.
Pro Media, Natick, Mass., is handling media buying.
A broader push is slated for June and a third round of ads is planned for the fall, said John Caron, ATG director of marketing and communications.