Partners HealthCare Launches Review for Cancer Hospitals

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



By David Gianatasio





BOSTON–Agencies with at least some healthcare or medical expertise are being sought to pitch an account that will market the cancer care facilities of three of the region’s largest hospitals.





The Dana-Farber/Partners CancerCare initiative has tapped Pile and Co. in Boston to oversee the review. Annual billings are $1-2 million, said Caroline McKenney, the client’s director of marketing.





The new initiative is a cooperative effort of the Dana-Farber Cancer Institute, Massachusetts General and Brigham & Women’s hospitals.



















AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in