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BOSTON-Partners & Simons recently scooped up two new ad accounts, adding Icon CMT and Security Dynamics to a client roster that already includes several high-tech companies.
The shop was awarded creative duties for Icon Software in Weehawken, N.J. Agency principal Gib Trub estimated the assignment to be in the high six figures.
Partners & Simons will build the Icon brand through print ads, online work, direct mail executions, collateral materials and possibly a redesigned logo, said agency representative Jane Roper.
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