Partners Gets A Pair Of Tech Assignments




BOSTON-Partners & Simons recently scooped up two new ad accounts, adding Icon CMT and Security Dynamics to a client roster that already includes several high-tech companies.
The shop was awarded creative duties for Icon Software in Weehawken, N.J. Agency principal Gib Trub estimated the assignment to be in the high six figures.
Partners & Simons will build the Icon brand through print ads, online work, direct mail executions, collateral materials and possibly a redesigned logo, said agency representative Jane Roper. Freeman Associates in Newton, Mass., will handle media services.
Icon CMT, which has never had an agency of record, bills itself as one of the country’s six-largest commercial Internet solution providers, competing with companies such as UUNet, PSINet and Digex. Icon’s offerings include Internet and intranet development and Web site design.
Separately, Partners & Simons landed the ad account of Bedford, Mass.-based Security Dynamics, which specializes in securing Internet systems.
“We took a look at [Partners & Simons’] current client list and they had similar clients with a focus on high tech, and some of their clients have products that mirror ours,” said Bill McQuaide, Security Dynamics’ director of marketing programs. “Security Dynamics is a leader in the security marketplace, and we needed a creative makeup that reflected that leadership position,” he added.
Partners & Simons was awarded the account after a review of four agencies, said McQuaide, who did not disclose billings. The Boston shop will help create the company’s first overall image campaign, he said. Media chores are being handled by Freeman Associates.
Partners & Simons claims account billings of $50 million. Its clients include H.P. Hood, Fidelity Investments, Florists Transworld Delivery and PC Week.