Partner Leaves Post

Creative director Bruce Mansfield has left Barker Campbell Farley Mansfield to pursue a freelance career.
Walter Taylor moves up to creative director at the Virginia Beach, Va., agency.
Mansfield, who spent six years at BCFM and 16 years at Lawler Ballard in Norfolk, Va., said he was frustrated by the bureaucratic entanglements of the job.
“Imagine being a creative director for 20 years and all the staffing, budgeting and other issues that come with it,” said Mansfield. “That’s a long time to duke it out.”
Other sources said Mansfield, who had been named partner, was uncomfortable with the business, specifically e-commerce and vacation packaging BCFM chief executive Palmer Farley was pursuing.
Mansfield was one of a group of young turk creatives who made Lawler Ballard a powerhouse in the Virginia Tidewater in the 1980s. His creative credits include the launch of the Virginia Lottery.
When Earle Palmer Brown bought Lawler, Mansfield and four other creatives jumped to Barker Campbell Farley, now BCFM.
This year, under Mansfield’s creative direction, BCFM won regional and national Addy awards as well a local best of show for its work on the Virginia Beach Tourism account.
Mansfield, who resigned two weeks ago, is at work on a project commissioned by Tinsley Van Durand, president of a reconstituted Lawler Ballard Van Durand in Birmingham, Ala.
A more permanent union is a possibility. “We’re real pleased to get the opportunity to work with Bruce again,” said Van Durand. “We’re going to keep him real busy.”