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NEW YORK Partida Tequila wants you to confess.
The two-and-a-half-year-old premium tequila this week launched an interactive marketing campaign from Colangelo & Partners Public Relations. Part of the effort focuses on tequillaconfessions.com, a site where people are asked to confess to indiscretions that took place while they were drinking tequila.
Shot in New York by Dusan Sekulovic, the site currently features four shorts of people confessing, one to fathering a child in Chicago. There are also six vignettes of bartenders telling funny tequila stories.
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