Parrot “Parrot Not Quail”

Ground Zero has launched a quirky and multifaceted California-only campaign for Parrot, a France-based provider of wireless communications technology. The work is timed to coincide with the state’s new hands-free cellphone driving mandate. Along with billboards and radio spots, the effort includes elements such as viral videos, wild postings, fake “parrot droppings” on cars and a letter-writing push on parrotsnotquails.com that jokingly attempts to persuade Gov. Schwarzenegger to impeach the California state bird (the quail) in favor of the parrot. The campaign points out in tongue-in-cheek fashion that the quail, after all, has held office for 77 years and garnered no measurable results. –Gregory Solman