Parr Defends Tile Outlets Against Atlantans

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ATLANTA Tile Outlets of America is considering seven agencies to handle its estimated $1 million account, sources said.

The Tampa and Fort Myers, Fla.-based retailer is said to be contemplating a move to the Atlanta area and is looking for a shop to create television and radio ads and handle media buying.

Sources said the agencies contending are Omnicom’s BaylessCronin; MDC Partners’ Fletcher Martin Ewing; and independents Ambrosi, Steele+, Fricks/Firestone and Kilgannon McReynolds, all in Atlanta.



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