Park Rules to Swear By

Apparel emblazoned with profanity might not be the best thing to wear inside a national park–especially if there’s a search party after you.
An employee of Goldberg Moser O’Neill, San Francisco, learned just that while visiting California’s Yosemite National Park last month.
“My friend and I got lost in the wilds of Yosemite on a Saturday around noon,” said Orna Malone. “We were found a day later by a forest ranger, who had been given a description of us by my friends.”
Malone was wearing a black baseball cap with the words “No Shit” printed on the front and “Goldberg Moser O’Neill” on the back. The ranger, forwarding a description of the woman to the head ranger but forbidden by “ranger rules” to use profane language over the walkie-talkie, had to use international radio code to spell out, letter by letter, what was on the hat.
November. Oscar. Sierra. Hotel. India. Tango.
“Everybody thought it was very amusing,” said Malone. “I was just glad to be going home alive.”
Regarding the “No Shit” wear, agency chairman and chief executive officer Fred Goldberg said, with a laugh, “It’s just a little something we do here for morale.”
–Jane Irene Kell