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Park Hyatt Hotels, the luxury line of hostelries within the Hyatt Hotel chain, is close to naming an agency to market itself to upscale customers.
Cramer-Krasselt in Chicago handles Hyatt’s Chicago-based corporate account but is not expected to handle the Park Hyatt business. Dave Dudar, recently named director of Park Hyatt marketing, said he expects to name a shop shortly but declined to list contenders.
“We have not separated Park Hyatt from the rest [of the chain’s hotels] until recently,” Dudar said.
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