Paragon Cable TV Signs Witherspoon For Texas Markets

Witherspoon & Associates of Fort Worth, Texas, was hired to handle marketing duties for Paragon Cable.
Witherspoon president Roger Rienstra said his agency made a formal presentation to the Irving, Texas-based cable television operator after being contacted earlier this year. He did not know how many other shops were contacted.
Paragon, a division of Time Warner, provides cable TV service in three Texas markets: Irving, Lewisville and the Grapevine/Coppell area. Paragon representatives could not be reached at press time.
Witherspoon will be responsible for TV and print ads, as well as direct marketing and collateral. It will also develop an Internet site. Rienstra said the budget was still being negotiated. –Steve Krajewsk