Paper Maker Crane Seeks Shop

Crane & Co., best known for supplying currency paper to the U.S. government, is looking for an agency to handle direct marketing and collateral assignments, sources said.
The Dalton, Mass., client is conducting its search through Agencyfinder.com, an on-line service that helps match clients and agencies, sources said.
Crane official Diane Pero, who is said to be overseeing the search, declined to discuss details, though she did not deny being in the market for a shop.
Pero said that “from time to time” Crane solicits agencies for “projects,” but she stressed that the company is not searching for an agency-of-record relationship.
The account now in play includes direct marketing and collateral assignments targeting potential customers in various business segments, sources said.