Papa John's Consolidates Print, Broadcast at Fricks/Firestone

By Katy Eckmann and Steve Krajewski





ATLANTA–Fricks/Firestone here is in while The Richards Group is out of the mix for Papa John’s national brand creative account, worth an estimated $5-10 million.





Last week the No. 4 pizza chain consolidated its broadcast and print advertising at Fricks/Firestone. Previously, Halbleib/Beggs of Louisville, Ky., handled print and Fricks/Firestone shared broadcast creative duties with Richards in Dallas.





‘It makes it so much simpler to have one agency do our brand creative,’ said Syl Sosnowski, Papa John’s vice president of marketing, confirming the appointment of Fricks/Firestone as national branding agency.





Although last summer Richards was tapped as Papa John’s agency of record, Fricks/Firestone gained creative assignments a few months later, thanks to creative director Elliot Firestone’s former ties to the client.