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BOSTON Gearon Hoffman has fashioned a broadcast and print push backing Papa Gino’s “Big Cheese Meal Deal.”
A 30-second TV spot breaking today in Boston and Providence, R.I., introduces two spokescharacters—a mini-mogul and his mini-assistant—who learn at their local Papa Gino’s that “you don’t have to be a Big Cheese to get the Big Cheese Meal Deal.”
The deal itself includes various pizza choices with bread and cheese sticks.
Boston-based Gearon Hoffman, an independently owned shop, has also crafted radio ads, newspaper inserts and in-store materials.
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