Panoramic Pitch for WTC Building

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NEW YORK This weekend’s issue of The New York Times Magazine will feature a four-panel gatefold ad that portrays the office space being built at 7 World Trade Center as a place for visionary leaders.

The Silverstein Group signed a 99-year lease on WTC properties less than two months before the terrorist attacks of Sept. 11, 2001. The company has been working to rebuild on the leased land since then.

The ad, by Via in Portland, Maine, aims to create an awareness and a vision for the new property that will open in March 2006.



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