Panel: Political Ads Worse Than Ever

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NEW YORK Politics is a dirty game. According to political consultants speaking at an Advertising Week session, the tactics in this election are getting dirtier, with both presidential campaigns relying on mud-slinging ads that have no strategic underpinnings and cross the line between fact and fiction.

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Seventy-seven percent of Obama’s ads the week after the Republican Convention were negative, compared to McCain’s 56 percent, according to a recent study by the University of Wisconsin, cited the moderator, USA Today Washington bureau chief Susan Page, at a Pulse of America discussion.

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