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Panasonic is promoting the launch of new high-end razors with an iPhone application that lets consumers draw and “bust a beard.”
“Beard Buster” became available on Dec. 19, in order to market two razors: The ES-LA63-S and the ES-LA93K (which are priced at $300 and $400, respectively). The application allows users to upload a picture of themselves and use a sketch pen to draw anything from a goatee to a full-length beard. Consumers can then “bust a beard” with the “Shave it!” button, and send the result to friends on Facebook.
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