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Panasonic Australia has handed its media account to Universal McCann after a final three-way pitch with Ikon and OMD to handle all aspects of its media business. Essence Media had handled.
A key focus of the review was to clearly map the future for Panasonic in Australia as well as to evaluate the communications potential of all media to reach consumers effectively and accelerate the brand’s presence and appeal.
“UM most clearly demonstrated the synergies that can be created in leveraging the Panasonic brand across a gamut of media channels,” Gemma Lemieux, director, market communications for Panasonic, said.
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