Panasonic Debuts YouTube Video Fest

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NEW YORK Panasonic is the latest advertiser to run a promotion on popular video-sharing service YouTube.com.

The four-week contest asks YouTube users to submit and rate videos in a “Panasonic Online Video Fest.” The videos are to be original live-action or animated creations of five minutes or less. Each week Panasonic will identify five nominees for the funniest submitted videos, with one entry chosen to be a finalist.

Panasonic will award prizes to makers of the four weekly finalist videos, including a first prize of a plasma high-definition TV and digital camera, worth about $5,000.



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